History of the business

Natural East, Norfolk have been established since 1994.

We are located throughout Norfolk, in Wells-next-the-sea and our flagship store in Norwich. Recently we have opened our new showroom in Lenwade which houses not only our warehouse but also our online branch and our furniture showroom.

We started travelling around India about 25 years ago, came home and started selling rugs and throws on a market stall before opening our first shop in Holt in 1996, followed by Wells-next-the-sea in 2004 and Norwich in 2011. We have recently opened our furniture showroom in Lenwade, which specialises in hand crafted furniture, homewares and garden décor.

We source and directly purchase our soft furnishings, home décor, and unique handmade gifts from Asian artisans and craft people, community and workers co-ops from across India, Indonesia and Thailand.

An Asian bazaar in the heart of Norfolk, all our shops are colourful, interesting emporiums of homeware, décor and soft furnishings as well as exotic gifts, handmade jewellery and accessories that cater for all.

Our online branch has been running successfully for the last 18 months with a wonderful selection of products and expanding every day. With our exotic array of curiosities we hope to share our finds with the world.

Our new showroom in Lenwade displays all our larger items for your home and garden – from Buddha’s to beds to bars, we stock a wide range of unique items for your home and garden to give you a touch of Asia wherever you are.