About Us

Natural East, formally known as People Tree is based in North Norfolk, UK. The roots of People Tree originate from the misty spring of 1994 travelling India in the vain attempt of finding oneself, not only finding our vocation in life, (our appreciation of handicrafts), but also meandering from one village to another meeting immensely skilled craftsmen and women with whom we are still friends and business partners with to this day.

After a couple of years supplying businesses around the UK with block printed textiles we opened our first shop in Holt in Norfolk in the spring of 1996, over the years this has enabled my wife and I and our children to travel Asia in more depth and procure a broad range of unusual items. Wherever possible we like to meet and do business with craft folk direct and other times we scour the bazaars of Asia for the peculiar and curious.

By meeting and working closely with our suppliers and visiting the places where the products are made and come from directly, we feel confident that the workers and home makers are treated fairly and paid well. We know that this directly benefits the local people and supports their communities.

We sell a wide variety of artisan goods including – Hand block-printed soft furnishings, cushions, rugs, throws, exotic homeware and colourful tableware. We also have an extensive array of handmade jewellery, hair accessories and scarves. We are renowned for our broad range of aromatics – incense sticks and holders, essential oils, natural body products and perfumes. We also stock a vast array of gift ideas for all including artisan Asian room décor, hanging mobiles, lamps and lampshades, candles and candle holders, musical instruments and simple wooden toys.